![]() Although you have a LinkedIn group, you still need to continue building your personal connections. ![]() Publish and share articles that you find valuable and pertinent to support your audience. If you spend all your time in your own sandbox, how do you expect others to join you without paying a valuable visit to theirs? There are great ways to use LinkedIn to your advantage, and increasing your presence outside your group and profile will expand the number of accounts that see you. Find other groups online that are similar, but not identical, to yours and actively comment and provide feedback. This allows you to illustrate your expertise in a subject and start growing relationships with like-minded people that could also benefit from being part of your group. You are saving everyone’s time by being selective. People want to feel like they got into something special, and what makes something special is your ability to curate a special group. In this way, LinkedIn Groups are like elite nightclubs. Set your group account to be on pre-approval so you can make sure there are no spam accounts or people that frankly don’t fit your group. That being said, don’t let everyone into the party. Encourage your existing members to take an active role in promoting the group beyond LinkedIn, too. Add the link to your email footer, your website, your profile (of course), and any other locations where potential community members might be. You can also reach a broader audience by sharing your “Group Join” link on other social networks. It might take time to create personal messages, but you are more likely to get appreciative and excited members on board. When messages are less than 200 words, there is a 25% higher chance of a response, and when you make it personal, it tacks on another 15% response increase. The shorter the message, the higher the response rate. Worried about your invitation getting lost in the cyber ethers? Data shows the day of the week and time you send the message doesn’t matter, but the length does. Just think, if you were to host a party at your office or home, you would have to send out invitations the same goes with your LinkedIn Group. ![]() As long as you’re directly connected with someone on LinkedIn or know their email address, you can invite them from your page’s Group Settings. Once you’ve set up your group, extend an invitation to your connections. What are topics that relate specifically to your professional brand?.What questions do you get asked the most often by ideal clients, customers or contacts that would suit your group?.What is the conversation, or pain point, going on in the mind of your ideal community member, at 2 a.m.?.If you are struggling to get clear on the group topic you want to isolate,walk through a few questions: Ask yourself: how would they go about searching for information? What words would they use? The LinkedIn search bar is its own version of google for groups and profiles… So take these words and incorporate them into your group title and description. Do this by imagining an ideal member having a problem to solve or question they need answered that directly relates to your group. It would be really unfortunate for someone to never find your group, simply because you didn’t spend a little time upfront optimizing your content. Make it easy for people to find your group by optimizing the group information with relevant keywords. This means you don’t have much time to be confusing or provide information that isn’t worth coming back to read. While the majority of LinkedIn members are logging on every day, it’s important to note that the typical user spends an average of just over 6 minutes when they log onto the platform. this isn’t the place to dump your entire bio and agenda onto others looking for community. As the founder of the group, this is also a good place to list your own contact info or any additional resources you provide pertinent to the group’s topic. Immediately state what you will be sharing, topics that will be discussed and the intention of the group. Add a solid description to the group “about” section.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |